McDonald’s Finally Gives Up on These Failed Menu Items

(Business Insider) In 2020, McDonald’s gave up pretending to be healthy.

The McWrap disappeared back in 2016. Then, in late March, McDonald’s announced it was slashing less popular menu items, including salads, grilled chicken, and yogurt.

The change was supposed to be a temporary move during the pandemic, but nine months later the “healthy” items have not returned.

“I’m trying hard to lose weight and there are days we have a busy schedule where take out is a must,” Rachel Fleck, a mother of four from Tiffin, Ohio, told Business Insider. “There is no form of chicken unless it’s battered and fried and no salads.”

Fleck said she has been going to McDonald’s less frequently since the healthy menu items have disappeared, instead visiting Subway or Wendy’s.

However, Fleck seems to be in the minority. McDonald’s same-store sales increased 4.6% in the most recent quarter, as analysts celebrate the chain’s success.

The reason McDonald’s nixed its “healthy” menu items is pretty straightforward: They were just never all that popular.

…Salads have never been top sellers or as profitable as other menu items. To make matters worse, preparing salads slows down workers, making drive-thru wait times longer — a huge problem during the pandemic, as the drive-thru now makes up the vast majority of McDonald’s business.

[Read more…]