Quantcast

Under Pressure from Conservatives, Hallmark Pulls Gay-themed Wedding Ads

(Associated Press) Under pressure from a conservative advocacy group, The Hallmark Channel has pulled ads for a wedding-planning website that featured two brides kissing at the altar.

The family-friendly network, which is in the midst of its heavily watched holiday programming, removed the ads because the controversy was a distraction, a spokesperson said in an interview Saturday.

“The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value,” said a statement provided by Molly Biwer, senior vice president for public affairs and communications at Hallmark.

In an interview, she added: “The Hallmark brand is never going to be divisive. We don’t want to generate controversy, we’ve tried very hard to stay out of it … we just felt it was in the best interest of the brand to pull them and not continue to generate controversy.”

There was immediate criticism on Twitter. Ellen DeGeneres asked Hallmark: “Isn’t it almost 2020? What are you thinking? Please explain. We’re all ears.”

Biwer confirmed that a conservative group, One Million Moms, part of the American Family Association, had complained about the ads to Bill Abbott, CEO of Crown Media Family Networks, Hallmark’s parent company.

A post on the group’s website said that Abbott “reported the advertisement aired in error.” The group also wrote: “The call to our office gave us the opportunity to confirm the Hallmark Channel will continue to be a safe and family-friendly network.”

Zola had submitted six ads, and four had a lesbian couple. After Hallmark pulled those ads, but not two featuring only opposite-sex couples, Zola pulled its remaining ads, the company said.

The developments came as Hallmark appeared to be considering more same-sex themed content. [Editor’s note: See “Hallmark Channel Caves to Diversity Bullies, Vows to Push More LGBTQ Storylines“]

TRENDING NOW

Utah Gov. Claims It’s NOT Racist to Exclude Whites from Jazz-Funded Scholarships

(The Post Millennial) Governor Spencer Cox took a call during a the "Let Me Speak to the Governor" question period on a local...

US Lifts Vietnam, Switzerland from Currency Manipulator List

(Associated Press) Vietnam and Switzerland have been removed from the list of nations labeled by the U.S. as currency manipulators, reversing a...

Police Identify Gunman in FedEx Shooting

(Associated Press) The former employee who shot and killed eight people at a FedEx facility in Indianapolis was interviewed by FBI agents...

Big Pharma CEO: ‘Annual Revaccination’ Likely Needed for COVID Strains

(Jacob Bruns, Headline USA) People will likely need a booster dose of the COVID-19 vaccine within one year, Pfizer CEO Albert Bourla said in a...

Will You Need a COVID-19 Vaccine Passport?

(Associated Press) What is a COVID-19 vaccine passport, and will I need one? "Vaccine passports," or vaccine certificates, are...