(The New American) Giving new meaning to the term ādiscriminating shopper,ā products are now sometimes being presented with something other than an ingredients label: signs indicating their producersā race, ethnicity, or even sexual inclination. My, what could possibly go wrong?
A better question is: What has already gone wrong?
Just consider, for example, the image below of products at a Giant supermarket in the Washington, D.C., area.
This new labeling by the supermarket chainās owners ā Giant Food of Maryland, LLC, a $5.6 billion a year subsidiary of European retailing colossus Ahold Delhaize ā was triumphantly announced via media late last year.
āGiant Food is rolling out updated shelf labels that enable shoppers to identify products from minority-owned businesses,ā reported trade publication Supermarket News December 22.
āThe labels will inform customers about items from companies that are women-, Black-, Asian-Indian-, Hispanic-, LGBT-, Asian-Pacific- or veteran-owned.ā
āMore than 3,100 food and nonfood products will feature the updated shelf labels across Giantās 164 stores in Virginia, Maryland, Delaware and the District of Columbia,ā Supermarket News also informs. āThe retailer said the items come from 281 minority-owned businesses in its network of vendor partners.ā
Now you know why some white Americans have endeavored to identify as āminorityā (e.g., Senator Elizabeth Warren, Rachel Dolezal): Itās obviously because of all that white privilege.
This apparently now includes the privilege of being boycotted based on product-āidentityā labeling, though boycotting could go more than one way. American Thinkerās Thomas Lifson makes this point…
Lifson also presents an e-mail from American Thinker writer Clarice Feldman. āThere seems to be a well-organized plan to promote black owned businesses ā something seen here at Giant, but I also saw on my online grocer Fresh Direct,ā she writes.
Feldman wrote to Giant and received a reply stating, in part:
At Giant Food, we value our stakeholdersā diversity ā associates, customers, and vendors ā as one of our greatest strengths. We are committed to fostering and maintaining an open and inclusive environment where all are welcome in our stores and organization.
At Giant Food, we are committed to making it easier for customers to identify product attributes that are important to them by fostering a diverse and inclusive network of suppliers that reflects the unique backgrounds and experiences of our Giant family, our customers, and our communities.