Supermarket Products Are Now Being Labeled With the RACE of Their Producers

American Thinker

(The New American) Giving new meaning to the term “discriminating shopper,” products are now sometimes being presented with something other than an ingredients label: signs indicating their producers’ race, ethnicity, or even sexual inclination. My, what could possibly go wrong?

A better question is: What has already gone wrong?

Just consider, for example, the image below of products at a Giant supermarket in the Washington, D.C., area.

This new labeling by the supermarket chain’s owners — Giant Food of Maryland, LLC, a $5.6 billion a year subsidiary of European retailing colossus Ahold Delhaize — was triumphantly announced via media late last year.  

“Giant Food is rolling out updated shelf labels that enable shoppers to identify products from minority-owned businesses,” reported trade publication Supermarket News December 22.

“The labels will inform customers about items from companies that are women-, Black-, Asian-Indian-, Hispanic-, LGBT-, Asian-Pacific- or veteran-owned.”

“More than 3,100 food and nonfood products will feature the updated shelf labels across Giant’s 164 stores in Virginia, Maryland, Delaware and the District of Columbia,” Supermarket News also informs. “The retailer said the items come from 281 minority-owned businesses in its network of vendor partners.”

Now you know why some white Americans have endeavored to identify as “minority” (e.g., Senator Elizabeth Warren, Rachel Dolezal): It’s obviously because of all that white privilege.

This apparently now includes the privilege of being boycotted based on product-“identity” labeling, though boycotting could go more than one way. American Thinker’s Thomas Lifson makes this point

Lifson also presents an e-mail from American Thinker writer Clarice Feldman. “There seems to be a well-organized plan to promote black owned businesses — something seen here at Giant, but I also saw on my online grocer Fresh Direct,” she writes. 

Feldman wrote to Giant and received a reply stating, in part:

At Giant Food, we value our stakeholders’ diversity — associates, customers, and vendors — as one of our greatest strengths. We are committed to fostering and maintaining an open and inclusive environment where all are welcome in our stores and organization. 

At Giant Food, we are committed to making it easier for customers to identify product attributes that are important to them by fostering a diverse and inclusive network of suppliers that reflects the unique backgrounds and experiences of our Giant family, our customers, and our communities.

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