NFL Sponsors Anti-Police “Social Justice” Ad to Air During Super Bowl

(Washington Examiner) The National Football League will air a commercial during the upcoming Super Bowl featuring a former player that addresses a controversial police shooting.

The 30-second spot stars former NFL standout Anquan Boldin whose cousin, Corey Jones, was shot and killed by a police officer in 2015. The officer, Nouman Raja, was found guilty of attempted manslaughter and attempted murder before being sentenced to 25 years in prison.

“There are some things just bigger than football. #InspireChange” Boldin posted on Twitter this week, along with a video of the ad.

Former NFL quarterback Colin Kaepernick drew national attention when he began kneeling for the national anthem in 2016 to protest police brutality. The NFL ultimately ended up signing a $90 million deal with a nonprofit charitable group, the Players Coalition, to fund civic efforts nationwide.

The Super Bowl ad will be promoting the NFL’s Inspire Change Initiative that was created to spread awareness of social justice issues.

“We felt it was important to clearly define for our fans what Inspire Change is, the work that our players are doing in support of social justice, and what inspired Anquan — who has been one of the players at the forefront of this work — to get involved with these efforts,” NFL Chief Marketing Officer Tim Ellis told CNN.